The Elf On The Shelf is the newest and most fun way to explain how Santa knows who is naughty and nice. The Scout Elf is placed on a shelf where he can watch your children play. Then at night when they are sleeping the Elf returns to the North Pole to report their behavior to Santa. Place the Elf in a different place everyday to make it even more fun for your little ones. The Magical Scout Elf will give your kids the extra incentive to be “nice” through the holiday season. The Elf On The Shelf kit includes the Magical Scout Elf and a wonderful story book explaining the Scout Elf’s job in a fun keepsake box. Your kids will even get to fill out adoption papers for their elf with whatever name they chose. Make The Elf On The Shelf a family tradition in your house.